Our Story

Welcome to Cutting Edge Country, where as our name suggests, we are on the forefront of contemporary fashion trends in both western and mainstream styles. Based in the heart of Inverell NSW, our boutique offers an affordable yet sophisticated collection of fashion, giftware, homewares, and accessories curated for the entire family.

We pride ourselves on delivering more than just quality products: we offer a personalised shopping experience where our knowledgeable and friendly staff are dedicated to providing inspiration and guidance for your home decor, gift-giving needs, and wardrobe updates.

We invite you to visit our Inverell NSW store to indulge in a unique retail experience or shop our collection online. Join us in embracing the latest in fashion and lifestyle trends with a touch of country charm.

The Face Behind The Business

Founder Jess Mathewson discovered her passion for unique, practical, and on-trend fashion, giftware and homewares at a young age. In 2015, at just 18 years old, she launched Cutting Edge Country as an online business that she also took on the road to events.

In 2020, Jess felt it was time to develop a physical presence in her hometown of Inverell NSW, with the opening of her first bricks-and-mortar store. The success and support from the community allowed her to secure a permanent location in the towns centre, solidifying Cutting Edge Country as a local staple.

Jess personally selects every item in the store, blending her distinctive taste in western fashion with a line of affordable everyday fashion and accessories. This unique mix reflects her vision of the ultimate shopping experience.

Cutting Edge Country is continually seeking new brands, styles, and feedback to better serve valued customers. Feel free to reach out with any questions or suggestions – your input drives the stores dedication to excellence in fashion and customer satisfaction.